Sherief is currently an associate at Citi. His work is concentrated in Digital Usage and Engagement, Digital Customer Experience, and Digital Net Promoter Score feedback. His milestones at Citi include piloting communications to increase Digital Usage as well as implementing joint IT and Call Center Calls to maximize customer ease. Sherief is a serial entrepreneur and experienced salesperson. He has launched and/or managed three successful startups and has over 12 years of strategy, marketing, and sales experience. Sherief is co-Founder and current COO of WeSparkt, which helps fund startups in education, Cleantech, and healthcare. He has a MBA from Georgetown University’s McDonough School of Business, a MA in International Trade & Investment Policy from the George Washington University, and a BA in Quantitative Economics from Tufts Univ.