Samira Sabulis, Tagazu

Tagazu is a post production video-tagging platform that allows users to add interactivity within a video. Words such as “Buy Now”, “Want a discount?”, “Learn More” can be easily added to existing footage as well as any other custom “Call for Action” text or an icon. Viewers can organically engage with the video by clicking on these static or moving hotspots to purchase desired items or to learn more about a topic of interest. Video and tag performance metrics are stored in analytics section. Unlike any other interactive video service, Tagazu is extremely intuitive to use and also a subtle advertising alternative. Many client use it for educational purposes as well, the applications are limitless. Tagazu can overall improve user experience and generate higher video completion rates as well as a higher click through rates.