Over the last few years, Priyanka has been involved in a diverse range of projects, including the designing and implementation of a ‘Granularity of Growth Model’ for FMCG companies at McKinsey, setting up of a US Research team in KPMG’s Centre of Excellence, and creating a strategy growth road map for a multinational company. Her work in her previous organizations spanned across various sectors including FMCG, pharmaceuticals and telecom, thus providing her with an edge in terms of tackling diverse business issues and providing comprehensive solutions to clients. She has worked on key projects in areas—such as, growth strategies, due diligence, competitive intelligence, and bench marking reports. Currently, her work at Asian Consumer Insight involves identifying trends and consumer insights for a major consumer electronic company in Vietnam, Indonesian and Indian market. Further, she is responsible for expanding their marketing initiatives to increase revenue generating avenues for the company.