Startup, 2016 Global Finals (UNC)
The websites that you, your family, your friends and the world rely on for news, media and entertainment have a problem—a multi-billion dollar problem—a problem that could change the free internet as we know it. Adblocker mobile and browser apps, once underground and hacked together, are now blocking website ad revenue at a level that can mean the difference between a
site staying in business, laying off staff, or ultimately shutting down. Those sites need a solution to adblockers. In fact, the internet needs a solution or the power of free, ad-supported information to educate, entertain, empower and change the world is at risk.
Admiral™ is the solution. The founders of Admiral lived this publisher reality, optimizing ad operations for one of the largest streaming platforms in the world, serving billions of ad impressions to over 100 million users worldwide. Admiral is the product of that experience, focused first on advanced adblock analytics to provide publishers with a clear price tag on realtime adblock revenue losses; then, automatically recovering revenue lost due to adblockers with Admiral’s proprietary suite of direct appeal, ad viewability and microtransaction options. Website publishers purchase Admiral’s software platform to 1) measure the size of lost revenues and 2) automatically recover those lost revenues on a pay-for-performance basis.
More at http://www.getadmiral.com.